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Choice Sanitaryware Industries was established in the year 1990 under the leadership of Mr. Ashok R. Trivedi.

Choice group is well known as Sompura group having an experience of 32 years in the field of Ceramics & Sanitarywares manufacturing.

We produce ANCHOR VITREOUS BRAND.

We improved our production capacity and product quality by introducing advanced technologies. We are one of the highest manufacturer & exporter of Sanitarywares from India and are exporting in more than 30 countries all over the world like :

* Europe
* Middle East
* Sri Lanka
* All African Countries and near by region

We are the highest Export Award winner in India since 1991-92 to 1997-98.

Our products match many International standard such as ISI, SASO etc...

Infrastructure & QC

With LPG FIRING technology deployed to realize the quality parameters, Choice Sanitarywares Industries. is being Quality Controlled by Mr. Ashok R. Trivedi who has 30 years of experience in this field and he is believing in best quality with best process control.

Marketing & Customer Service

Mr. Ashok R. Trivedi is highly experienced of international market since the beginning of sanitaryware product started to export from India in the international market and he believes to supply the products as per the technical specification requires for each and every countries to suite the plumbing systems of the relative countries and now he is very well supported by his young son Mr. Jay A. Trivedi under his fathers guidelines to serve our customers better.

In truthnone. But Anchor Vitreous is committed, like a real professional. Anchor expects to back up its guarantee by standing by its quality claims. Anchor products are truly :

* Tough
* Have Pastel colures
* Whites are opaque, Milky white / Pearl white.

Anchors export efforts have borne fruit. The Company is exporting to Egypt, UAE, Saudi Arabia, South Africa, Kuwait, Bahrain, Qatar, Kenya, Sri Lanka, Nigeria, Uganda, Zambia etc...